Many freelance sellers increasingly "make a profit" when selling across borders on Shopify. In particular, website optimization is one of the most important factors for successful battle. Shopify is an SEO-friendly website platform (optimized for search engines) and has many features built to make it easy for users to manipulate it. However, to have a sales website that attracts a lot of traffic, you need to do the following:
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| Get more traffic to your website (Image: Internet) |
Keyword research
This is the job that every website must do to attract users and increase traffic. You need to ask yourself:
- What are shoppers looking for?
- How are they looking for?
- What words do they use to search for products?
Currently there are many free and paid tools that you should use to properly target keywords such as Google Trends, Google Keyword Planner, Keyword Tools, ...
You can research keywords by searching the main keyword and consider adding alternative words as well as longer keyword phrases (long-tail keyword). After determining the right keywords, you need to develop a specific strategy, plan on how to use keywords in the articles. This way not only help you increase organic search, but also help increase a number of visitors to your site, including your potential customers.
On-page optimization
Once you have a list of target keywords, you must continue to identify the keyword map, put the keyword in the site content. This is important for Google to evaluate and rank your site correctly. Everything you need to optimize includes: text content, video, images, ... containing keywords for your Shopify website to show when users search for related keywords.
Optimize website structure
Website structure is an important factor for Google and other search engines to show to users. Accordingly, the website structure must ensure robot-friendliness of the search engine, while optimizing the user experience. Because users always want your site to be organized simply, clearly, navigate exactly what they need. This is also how Google assesses the ranking of the website, high or low depending on how you organize the website structure. On the other hand, if the site structure is not optimal, the bounce rate will be very high, affecting sales and interaction with customers.
Take advantage of SEO techniques
You must know that, when search engines index your site, its crawler has certain features. In addition to organizing the website structure well, you need to pay attention to many top factors for Shopify store to match the crawler's features. These factors include: page load time, non-duplicated content, web page display suitable for many types of screens (Responsive), ... These are not SEO techniques that you can handle, you have to rely on technical support, because it affects the site's rankings and traffic.
Build appropriate website links for Shopify stores
When search engines scan your site, it further considers the site's reputation. If high quality sites and rankings insert your sitelinks, search engines will definitely appreciate that and rank your site. This is one of the very important factors to increase user traffic in the long term. However, be careful with creating black hat SEO links, Google will detect and penalize your page. This makes the link building strategy consistent, consistent failure based on quality of content and relationships with other sites.
Focus on content marketing for your Shopify Store
Shopify is like any normal website, needs content to attract and retain users. So nice, valuable, well presented content is also SEO friendly. Therefore, a proper and appropriate content strategy is always the core to answer the question " How to drive traffic to your Shopify store ". In this case, you need a professional content production team in many forms such as text, video, images, infographic, etc.They can help you create compelling content to attract users as well. as your potential customers.
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