Shopify Review 2019: Should you use Shopify?

Shopify is one of the most popular choice among customers to set up their online store. Let find out: "What is Shopify & Should you use Shopify?"

What is Shopify ?

Shopify is one of the e-commerce platforms that allows you to create your own online store with extremely simple operations. Shopify offers a variety of templates available for merchants to choose or customize to suit their needs.

What is Shopify? (Image: Internet)

Shopify is created for merchants can create a store without a lot of technical or design skills. Moreover, Shopify also allows merchants to participate in editing HTML and CSS based on available templates.

With Shopify, you don't need to worry about installing software or buying hosting anywhere, most of the things you need are built-in so you can build and operate your Shopify Store right away. .

Shopify is a software in the form of service tools ('Saas') - this means you have to pay a monthly fee to use it. As long as you have access to the web browser and the internet, you can manage your store from anywhere.

Should you use Shopify? 

The Advantages of Shopify

• Easy to use: This is the biggest reason online businesses run on Shopify's favorite e-commerce platform. Shopify is easy to use with even those who don't know too much technically. With Shopify, you can design a user-friendly sales website, post products, create promotions, sell and process orders easily.
• Large market: Instead of owning a regular website and only reaching a certain number of customers, with Shopify the opportunity to reach your customers has greatly increased, anyone can access and Buy your product.
• Low cost: The monthly fee you have to pay for Shopify is relatively low: The basic package costs 29$/month and the intermediate package costs 79$/month.
• Beautiful interface: Shopify offers sellers a lot of free website interfaces in Shopify Theme Store. In addition to the available themes, Shopify Theme Store also has more eye-catching collection interfaces to give sellers more options to optimize their shop.

Should you use Shopify? (Image: Internet)

The Disadvantages of Shopify

• Functional limitations: Shopify has almost all the basic features that merchants need to build an online store on an e-commerce platform. However, every business has some specific requirements and Shopify often does not have the features to meet those specific needs. This is where additional utilities appear. Many traders eventually need to buy some additional utilities to optimize their online business.
• "Paid" add-ons: As mentioned above, Shopify only provides almost all basic features, so sellers often have to look for advanced features in the form of additional utilities and " take charge".
• Transaction fee: Although most of the shopping cart have completely reduced transaction fees. Shopify retains a charge of 0.5% to 2.0% (depending on your price plan).

Create a Store on Shopify

Step 1: Buy your own domain name

This is not required to set up Shopify store, but it is strongly recommended. Owning a private domain name rather than the popular domain name "myshopify.com.com" will help you get more trust and identity for your store. It will also become an important point in your branding later. Moreover, you can easily find a .com domain name for about 10$ per year online, so this is a worthy investment that is not too expensive.

Alternatively, you can buy a domain name right away through Shopify. Prices here are a bit more expensive than other suppliers. However, it comes with the benefit of simplifying the domain connection process later.

Step 2: Create an account on Shopify

Shopify allows sellers to experience all features within 14 days for free without requiring a credit card or any payment information.

After 14 days of trial, if you feel the use of Shopify is appropriate, you can choose Shopify service packages depending on the needs of your business or individual.

Step 3: Set up shops and products

After your store is created, you can now connect the domain name you purchased with the store. This process is quite simple, you can see more instructions here.

Next is to add your first products. The Shopify interface is very user-friendly so you can easily add, update and delete products step by step.

When you public a product, that product will appear right on the storefront and your customers can buy immediately.

The real headache is attracting consistent traffic to your store and optimizing the customer experience so they don't have trouble buying from your site.

Source: What is shopify and how does it work