What is Instagram & Why should you sell on it?

Instagram is not only a place to share beautiful moments through interesting photos and videos. Now, it has become one of the most popular sales channels of young people. While Facebook is increasingly evident in its nature as a "competitive money making machine", Instagram is a pretty smart choice. So the question is how to sell on Instagram effectively, follow XMarketo on it!

What is Instagram?

Instagram is a social network for sharing photos and videos, so it is designed on the basis of creating beautiful and attractive images. At the same time, it also offers many different photo and video editing modes according to user preferences.

What is Instagram (Image: Internet)

Instagram is a free photo and video sharing application on Apple iOS, Android and Windows Phone. We can upload photos or videos to the service and share them with our followers or with a select group of friends. They can view, comment and like posts that friends share on Instagram.

In 2010, Instagram quickly became one of the most developed social networks today.

In 2012, Instagram was bought by Facebook. This merger helps Instagram achieve faster user growth than Facebook, Twitter or Pinterest.

After 1 year of Facebook merger, Instagram has reached 150 million users per month.

Why should you sell on Instagram?

Instagram is gradually becoming a trend and one of the favorite social networks. So this is an extremely potential sales channel, especially for young people. From big brands, businesses to retail stores are simultaneously deploying sales on Instagram. The advantages that Instagram owns below will make you understand why you should sell on it.

1. Market Potential

Why you should sell on Instagram? - Market Potential (Image: Internet)

Nearly 90% of Instagram users are under the age of 35, of which young people and young people aged 18-29 make up the majority. This will be appropriate for you who are trading in products (services) geared towards young people.

Nearly 60% of users actively search for products on Instagram which show that shopping demand on this social network is huge.

According to statistics, users on Instagram have good taste. And the average income is higher than Facebook.

The natural interaction rate of Instagram users is higher. Approximately 30 times that of Facebook.

Instagram posts are 100% visible to users. Meanwhile, for Facebook Fanpage, Reach amount is only 1-3% of those who like Fanpage.

So, selling on Instagram helps you reach customers better. Save more on just a few steps to set up an Online Shop on Instagram.

2. Extremely time saving

Sometimes it is because of the simplicity of use - just take photos and post them that may not need any other content. Save time for updating images on products; Promotions are easier and faster.

Why you should sell on Instagram? - Extremely time saving (Image: Internet)

3. Not too common

While Facebook became too common with the growing like mushrooms of the clothing shops, the revenue is nearly ineffective. Then on Instagram, you can create your own Follows who have the same interests.

Fans of Instagram will be real fans. You have just created a number of Target customers right away without falling into the same situation as Facebook: Shop has a large number of likes but not many purchases.

4. There are many convenient support features

Instagram is not simply about sharing photos. If you are selling, it is possible to take advantage of many interesting functions of Instagram. You can take advantage of the built-in photo editors, to make your product images sparkling. Moreover, it is recommended to create short videos to create attention with customers. 

Through customer comments you can click and inbox directly with the customer. The inbox from the comment will include the product image that the customer has just commented. This is very interesting and convenient. Posting images on Instagram for sale is not limited to numbers, easier to reach customers without any charge.