4 Best Apps for Shopify Dropshipping

Shopify never stops developing and expanding new e-commerce opportunities for its merchants. This powerful retail ecosystem can facilitate e-commerce businesses of all sizes and business territories. 

To best support the merchants, Shopify has provided a series of Best apps for Shopify Dropshipping so that merchants can promote their business in the best way. 

Here are some of the most effective, easy to use and reliable applications from Shopify apps store for merchants that we have compiled.

Oberlo

If you've heard anything about dropshipping, you've probably heard of Oberlo. Dropshipping is a business model that allows thousands of entrepreneurs to start their businesses easily. 

Oberlo is an app that helps your store enter and dropship directly products into your store. It also allows you to make sure your inventory and prices are always up to date. Therefore, you will be less worried about price fluctuations.

Oberlo allows you to experience free with Starter plan and paid plans with more features from 29.9$/mo.

Spocket

Similar to Oberlo, Spocket focuses on US and EU suppliers so that customers can receive orders quickly. With retail giant Amazon dominating e-commerce, fast shipping is now a necessity to keep up. 

Spocket also provides 24/7 support and branded invoicing for your customers to see your brand when they receive their product. 

Spocket allows you to have a free trial and paid plans with more features from 29.9$/mo.

Frequently Bought Together

Frequently Bought Together (FBT) analyzes the historical data of your store and displays related product packages in the gadget on your product page. You can trust the proposed products for its algorithms or you can choose them manually.

Such product grouping helps you sell more products, increase shopping cart value and overall sales. This app is a premium product with great customer support. It provides extensive customization opportunities and easy user experience. 

More than 1000 satisfied customers recommend it. Why dont you try it?

Facebook Messenger Marketing

This is a fairly easy to use application with a clear and easy-to-understand user guide. It helps you reach your customers through Facebook Messenger. Order receipts, shipping notices, promotional messages, abandoned cart messages - all of which can be sent directly to your customers.

One of the most important benefits of Facebook Messenger Marketing (FMM) is the open rate. According to the announcement from the FMM team, people open 80% of all the messages they receive. So it has a chance to be noticed.

8 tips to get more traffic to your Shopify store effectively

Many freelance sellers increasingly "make a profit" when selling across borders on Shopify. In particular, website optimization is one of the most important factors for successful battle. Shopify is an SEO-friendly website platform (optimized for search engines) and has many features built to make it easy for users to manipulate it. However, to have a sales website that attracts a lot of traffic, you need to do the following:

Get more traffic to your website (Image: Internet)

Keyword research

This is the job that every website must do to attract users and increase traffic. You need to ask yourself: 

• What are shoppers looking for? 
• How are they looking for? 
• What words do they use to search for products? 

Currently there are many free and paid tools that you should use to properly target keywords such as Google Trends, Google Keyword Planner, Keyword Tools, ...

You can research keywords by searching the main keyword and consider adding alternative words as well as longer keyword phrases (long-tail keyword). After determining the right keywords, you need to develop a specific strategy, plan on how to use keywords in the articles. This way not only help you increase organic search, but also help increase a number of visitors to your site, including your potential customers.

On-page optimization

Once you have a list of target keywords, you must continue to identify the keyword map, put the keyword in the site content. This is important for Google to evaluate and rank your site correctly. Everything you need to optimize includes: text content, video, images, ... containing keywords for your Shopify website to show when users search for related keywords.

Optimize website structure 

Website structure is an important factor for Google and other search engines to show to users. Accordingly, the website structure must ensure robot-friendliness of the search engine, while optimizing the user experience. Because users always want your site to be organized simply, clearly, navigate exactly what they need. This is also how Google assesses the ranking of the website, high or low depending on how you organize the website structure. On the other hand, if the site structure is not optimal, the bounce rate will be very high, affecting sales and interaction with customers.

Take advantage of SEO techniques

You must know that, when search engines index your site, its crawler has certain features. In addition to organizing the website structure well, you need to pay attention to many top factors for Shopify store to match the crawler's features. These factors include: page load time, non-duplicated content, web page display suitable for many types of screens (Responsive), ... These are not SEO techniques that you can handle, you have to rely on technical support, because it affects the site's rankings and traffic.

Build appropriate website links for Shopify stores

When search engines scan your site, it further considers the site's reputation. If high quality sites and rankings insert your sitelinks, search engines will definitely appreciate that and rank your site. This is one of the very important factors to increase user traffic in the long term. However, be careful with creating black hat SEO links, Google will detect and penalize your page. This makes the link building strategy consistent, consistent failure based on quality of content and relationships with other sites.

Focus on content marketing for your Shopify Store

Shopify is like any normal website, needs content to attract and retain users. So nice, valuable, well presented content is also SEO friendly. Therefore, a proper and appropriate content strategy is always the core to answer the question " How to drive traffic to your Shopify store ". In this case, you need a professional content production team in many forms such as text, video, images, infographic, etc.They can help you create compelling content to attract users as well. as your potential customers.

What is Facebook CPM & CPC? Which option to optimize advertising effectiveness?

When starting with online advertising in general or Facebook ads in particular, the first question that appears in the advertisers' mind is often “Should I bid based on CPC or CPM advertising? "Most people usually choose CPC advertising by default, which is CPM. So what is Facebook CPM and CPC and what is the appropriate form of advertising to optimize the effectiveness of Facebook advertising for you?

How do Facebook ads work? 

Before you learn about the difference between the two types of Facebook Ads "What is Facebook CPM and CPC?", You need to have an overview of how Facebook ads work. Facebook's advertising network always acts as a blind auction and advertisers bid to have their ads displayed for different audience segments. After all, Facebook will show you the best performing ads (or create the highest CPM for Facebook). 

Initial inspection 

Once Facebook knows the ad account that has run beyond the first few thousand impressions continues to run, Facebook will check all new ads to determine their effectiveness. During this period, the future of your advertising will be determined. Facebook's goal is to run ads that will generate them the most revenue by running ads that maximize their CPM. Whether you bid on a CPC or CPM basis, Facebook will have to run your ads to determine their performance.

If your ad reaches 10,000 impressions and there are no clicks but you bid on a CPC basis, Facebook will automatically push your ad out of the rotation. This is because you do not generate any revenue for them. However, if you bid on a CPM basis, Facebook will ensure that your impressions will at least generate a revenue for them and your ads will continue to be prioritized

What are CPM & CPC on Facebook ads? How to optimize advertising effectively?

Optimization is the process by which an advertiser minimizes advertising costs and maximizes performance to achieve the goals of the advertising campaign. If you do not have time to invest in optimization, you will have to spend more on your individual ads. 

For advertisers who are investing in long-term campaign execution, optimization is a process that is not only smart but it will decide to maximize your performance and reduce costs. In order to optimize ad performance and cost, advertisers need to choose the right advertising format for their campaign.

Facebook Ads CPC

CPC (Cost per Click) is a form of paid advertising that is paid based on the number of clicks / clicks on the ad. For example, when Facebook users click on your ad, you will lose money for each click. Good CPC for Lead Generation (search and lure users).

The most obvious reason for you to choose CPC advertising is that you are only charged when people click on your ad. This means you can get thousands of "free impressions". For advertisers, you want to pay for ads that generate results. However, if you have a low budget ($ 5 a day or even $ 20) and you don't have time to optimize then the optimal option for you is the CPC advertising form.

Advantages & Disadvantages

• Advantages: The biggest advantage of CPC is that you will optimize your advertising budget. Specifically, in the case of ads showing to those users who have no demand for products or services, they do not click on the ads, your business will not take any fee at all.

• Cons: The cost of advertising in the form of CPC advertising is slightly better than CPM, businesses can only optimize the ad template but can not determine the number of clicks or clicks generating profit. Useful in a specific time.

Facebook Ads CPM

CPM (Cost Per Mile) is a form of payment based on the number of ad impressions, regardless of whether the user interacted or not. For example, for every 1000 ad impressions the business loses the sum for that 1,000 impressions.

The choice of this form of advertising is quite expensive and difficult to measure the final economic efficiency for the business. In other words, I might bid $ 1.00 for 1,000 impressions but if my clickthrough rate is exceptionally high, my ad will probably get a CPM of $ 0.10 although I bid $ 1.00. In return, my ad will outperform Facebook's estimated bid.

Advantages & Disadvantages

• Advantages: This type of advertising is best suited to businesses that are in need of brand development rather than sales. CPM advertising also helps ensure that your ad will reach the maximum users in the target audience on a continuous basis. This makes the product or message or brand of the business will easily be more people. Advertising costs for this method is not required to be too high. 

• Disadvantages: The downside to this cost-per-impression method is that it's hard for businesses to target ads to the right kind of potential customers. In the case of your business ads are served to content sites with low user access, the opportunity to reach users of ads will be significantly reduced.

What is Instagram & Why should you sell on it?

Instagram is not only a place to share beautiful moments through interesting photos and videos. Now, it has become one of the most popular sales channels of young people. While Facebook is increasingly evident in its nature as a "competitive money making machine", Instagram is a pretty smart choice. So the question is how to sell on Instagram effectively, follow XMarketo on it!

What is Instagram?

Instagram is a social network for sharing photos and videos, so it is designed on the basis of creating beautiful and attractive images. At the same time, it also offers many different photo and video editing modes according to user preferences.

What is Instagram (Image: Internet)

Instagram is a free photo and video sharing application on Apple iOS, Android and Windows Phone. We can upload photos or videos to the service and share them with our followers or with a select group of friends. They can view, comment and like posts that friends share on Instagram.

In 2010, Instagram quickly became one of the most developed social networks today.

In 2012, Instagram was bought by Facebook. This merger helps Instagram achieve faster user growth than Facebook, Twitter or Pinterest.

After 1 year of Facebook merger, Instagram has reached 150 million users per month.

Why should you sell on Instagram?

Instagram is gradually becoming a trend and one of the favorite social networks. So this is an extremely potential sales channel, especially for young people. From big brands, businesses to retail stores are simultaneously deploying sales on Instagram. The advantages that Instagram owns below will make you understand why you should sell on it.

1. Market Potential

Why you should sell on Instagram? - Market Potential (Image: Internet)

Nearly 90% of Instagram users are under the age of 35, of which young people and young people aged 18-29 make up the majority. This will be appropriate for you who are trading in products (services) geared towards young people.

Nearly 60% of users actively search for products on Instagram which show that shopping demand on this social network is huge.

According to statistics, users on Instagram have good taste. And the average income is higher than Facebook.

The natural interaction rate of Instagram users is higher. Approximately 30 times that of Facebook.

Instagram posts are 100% visible to users. Meanwhile, for Facebook Fanpage, Reach amount is only 1-3% of those who like Fanpage.

So, selling on Instagram helps you reach customers better. Save more on just a few steps to set up an Online Shop on Instagram.

2. Extremely time saving

Sometimes it is because of the simplicity of use - just take photos and post them that may not need any other content. Save time for updating images on products; Promotions are easier and faster.

Why you should sell on Instagram? - Extremely time saving (Image: Internet)

3. Not too common

While Facebook became too common with the growing like mushrooms of the clothing shops, the revenue is nearly ineffective. Then on Instagram, you can create your own Follows who have the same interests.

Fans of Instagram will be real fans. You have just created a number of Target customers right away without falling into the same situation as Facebook: Shop has a large number of likes but not many purchases.

4. There are many convenient support features

Instagram is not simply about sharing photos. If you are selling, it is possible to take advantage of many interesting functions of Instagram. You can take advantage of the built-in photo editors, to make your product images sparkling. Moreover, it is recommended to create short videos to create attention with customers. 

Through customer comments you can click and inbox directly with the customer. The inbox from the comment will include the product image that the customer has just commented. This is very interesting and convenient. Posting images on Instagram for sale is not limited to numbers, easier to reach customers without any charge.

Shopify Review 2019: Should you use Shopify?

Shopify is one of the most popular choice among customers to set up their online store. Let find out: "What is Shopify & Should you use Shopify?"

What is Shopify ?

Shopify is one of the e-commerce platforms that allows you to create your own online store with extremely simple operations. Shopify offers a variety of templates available for merchants to choose or customize to suit their needs.

What is Shopify? (Image: Internet)

Shopify is created for merchants can create a store without a lot of technical or design skills. Moreover, Shopify also allows merchants to participate in editing HTML and CSS based on available templates.

With Shopify, you don't need to worry about installing software or buying hosting anywhere, most of the things you need are built-in so you can build and operate your Shopify Store right away. .

Shopify is a software in the form of service tools ('Saas') - this means you have to pay a monthly fee to use it. As long as you have access to the web browser and the internet, you can manage your store from anywhere.

Should you use Shopify? 

The Advantages of Shopify

• Easy to use: This is the biggest reason online businesses run on Shopify's favorite e-commerce platform. Shopify is easy to use with even those who don't know too much technically. With Shopify, you can design a user-friendly sales website, post products, create promotions, sell and process orders easily.
• Large market: Instead of owning a regular website and only reaching a certain number of customers, with Shopify the opportunity to reach your customers has greatly increased, anyone can access and Buy your product.
• Low cost: The monthly fee you have to pay for Shopify is relatively low: The basic package costs 29$/month and the intermediate package costs 79$/month.
• Beautiful interface: Shopify offers sellers a lot of free website interfaces in Shopify Theme Store. In addition to the available themes, Shopify Theme Store also has more eye-catching collection interfaces to give sellers more options to optimize their shop.

Should you use Shopify? (Image: Internet)

The Disadvantages of Shopify

• Functional limitations: Shopify has almost all the basic features that merchants need to build an online store on an e-commerce platform. However, every business has some specific requirements and Shopify often does not have the features to meet those specific needs. This is where additional utilities appear. Many traders eventually need to buy some additional utilities to optimize their online business.
• "Paid" add-ons: As mentioned above, Shopify only provides almost all basic features, so sellers often have to look for advanced features in the form of additional utilities and " take charge".
• Transaction fee: Although most of the shopping cart have completely reduced transaction fees. Shopify retains a charge of 0.5% to 2.0% (depending on your price plan).

Create a Store on Shopify

Step 1: Buy your own domain name

This is not required to set up Shopify store, but it is strongly recommended. Owning a private domain name rather than the popular domain name "myshopify.com.com" will help you get more trust and identity for your store. It will also become an important point in your branding later. Moreover, you can easily find a .com domain name for about 10$ per year online, so this is a worthy investment that is not too expensive.

Alternatively, you can buy a domain name right away through Shopify. Prices here are a bit more expensive than other suppliers. However, it comes with the benefit of simplifying the domain connection process later.

Step 2: Create an account on Shopify

Shopify allows sellers to experience all features within 14 days for free without requiring a credit card or any payment information.

After 14 days of trial, if you feel the use of Shopify is appropriate, you can choose Shopify service packages depending on the needs of your business or individual.

Step 3: Set up shops and products

After your store is created, you can now connect the domain name you purchased with the store. This process is quite simple, you can see more instructions here.

Next is to add your first products. The Shopify interface is very user-friendly so you can easily add, update and delete products step by step.

When you public a product, that product will appear right on the storefront and your customers can buy immediately.

The real headache is attracting consistent traffic to your store and optimizing the customer experience so they don't have trouble buying from your site.

Source: What is shopify and how does it work